• You aren’t achieving your desired goals with your foreign business partner.
• You can’t seem to gauge situations as easily as expected.
• You know that something's not quite right, but you're not sure what.
• Your under and overreacting is putting your business relationships in danger.
• You are frustrated and demotivated and can’t perform effectively.

You're not alone:

According to Adler, "Culturally diverse groups can perform either extremely well or extremely poorly." Many multicultural teams don't exploit their huge untapped potential which "diverse thinking" can foster.

Sending an expatriate manager, inexperienced in intercultural challenges, could cost instead of make you money. Did you know that "The average cost of an expatriate's assignment is €1,000,000, that 30% of expatriates return home from their assignments prematurely and 48% leave their company within a year of coming home" Dean Foster.

The Reason:

Each one of us sees the world through our own "Cultural Spectacles." We think our view is universal. Confusion results when this picture becomes distorted by the influence of foreign perceptions.

Overcoming these challenges can result in great success because according to Rhinesmith,"Effective efficient multicultural teams are the key to future global competitiveness."